About Us - Penny Lane Emporium

Hi!  I'm Shannon, founder of Penny Lane and a fellow parent.  After a 17-year career in corporate retail, I ventured out on my own to chase a life long dream of owning and operating my own retail shop.  Equipped with a huge support system, industry knowledge and a lot of parenting mishaps, I opened Penny Lane to provide a collective shopping experience for parents AND kids.

I was raised in Chester County and I love this community.  My family is my biggest joy.  Being a mother to my daughters, Lily and Quinn, has been the most delightful, challenging and rewarding experience of my life. Let’s enjoy the sunny side of life together as parents. The days may be long, but the years are short. Let’s have some fun along the way.

Yours in Parenthood,